To make the beach, its services and facilities a model of sustainable quality in harmony with the environment, a healthy space for public use, family enjoyment and personal well-being, as well as a catalyst for promoting high‑quality tourism that, through participatory governance, involves all stakeholders (the City Council, residents, service providers, and the public and private actors operating in the area).
A beach that is accessible and close to everyone, for the enjoyment of the entire community and visitors to the municipality, while respecting local residents and recognising that it is a natural area that must be protected.